When a font as ubiquitous as Helvetica gets a facelift we take note. Originally created by Swiss designer Max Miedinger in 1957, Helvetica has just been updated by Monotype. The new font, Helvetica Now, has been re-designed for the digital age (about time, some might say), with three versions available – Display, Text and Micro. Helvetica Now Micro has been specifically created for its legibility on mobile devices.
Helvetica has been used by countless brands and signage systems, including First Direct, Panasonic, North Face, Jeep, Lufthansa and the New York subway system. To find out more about Helvetica there is a wonderful documentary about the font by Gary Hustwit which is available on Netflix.