‘Always on’ is the central proposition for Visa Europe. It distils the idea that wherever you are, whatever the time, Visa gives you total payment certainty – a proposition that was brought alive for banks, businesses and customers across Europe.
An animated graphic incorporating the iconic Visa colours dynamically articulates ‘Always on’ and Visa’s centrality to a constantly moving and evolving 24-hour payment world.
Detailed guidelines help bring the brand to life, enabling local teams across Europe to implement consistent and powerful campaigns.
The ‘Always on’ brand positioning extends across Visa’s mass affluent and high net worth marketplaces with the use of a metallic palette.