MyHelpa allows care providers and their clients achieve better, safer and more responsive home care. This clever easy to use app uses AI to help improve communications, save money and above all, ensures focus stays on what actually matters – providing the best care for each and every client.
The brand name and identity needed to be friendly, approachable, and appeal to a broad audience within the care sector. MyHelpa’s purpose is to reduce anxiety for clients’ families by providing detailed information about carers and their required tasks and outcomes.
Alongside their values, MyHelpa has three key attributes: being straightforward, open and honest. These attributes are reflected in the clean, graphic language of the brand supported by a reassuring, yet bright and engaging colour palette and tone of voice.