James Hay Partnership is a leading retirement wealth planning manager with over 58,000 customers investing more than £26 billion of savings. They wanted an internal campaign that would help employees better connect with customers by highlighting their different needs and aspirations.
A series of installations placed throughout James Hay’s offices reflect different investor personalities and profiles. Standing on a printed mat in front of the installation and reading accompanying background information allows staff to step into their customers’ shoes.
The installations profiled a number of customer personas including high net worth individuals, retirees, vulnerable investors and the recently bereaved.