Conveying the art of investment innovation through inspired thinking.

‘Inspired thinking’ formed the central pillar of a brand refresh and bold repositioning of Insight Investment as a bright, creative player in the asset management sector.

Observational photography by Matt Stuart and concise solution-focused messaging brought to life Insight’s innovation and breadth of investment capability.

Getting your own people on board is essential for any brand launch. Bold internal communications encouraged employees to understand and live the brand from day one.