Kino Design

For nearly 25 years we’ve been working with Aberdeen Standard Investment Trusts producing their newsletter, The Bulletin.

Starting life as a modest newsletter, the Investment Trust annual magazine has chronicled the challenges, opportunities and changes faced by investment trust investors for more than a quarter of a century.

Created to help self-directed investors to make better informed decisions, there has also been a strong focus on reporting what’s happening in the global economy and what that might mean for investment portfolios.

We’re proud to say that The Bulletin now has a readership base of over 100,000.

Recently we’ve been helping the AIC with their Channel Island Conference 2020. The event usually requires a considerable amount of printed material and graphics, however this year due to Covid-19, the event has moved online.

We developed a central graphic symbolising positive direction through an ever changing landscape.

Using online platform ‘ON24’, the event gave the audience of financial advisers the option to customise their interface, as well as pose questions and download the relevant background and reading material – all from the comfort of their own homes.

We’re excited to announce The Jockey Club as one of our latest clients.

Over the next few months we’ll be working with them to develop key brand assets and guidelines, ensuring clarity and consistency across a diverse range of communications.

We’re looking forward to working with such a historic and passionate brand. Our aim – to provide them with the tools they need to engage and inspire new and loyal audiences.

Watch this space to find out more.

Recent research has found that despite 70% of graphic design students in the UK being women, only 11% made it to creative director level.

Kerning The Gap is a collective of like-minded people who want to see more women in design leadership roles, hear their voices and be inspired to create change. By shedding light on the issues women face in the industry they hope to encourage design businesses across the UK to channel gender equality in the workplace.

One way the group do this is by running an annual mentor programme which Kino is currently taking part in. We really recommend the Kerning the Gap podcasts – a selection of focussed and inspirational discussions filled with insights and tips – and not just for women.

For leading wealth managers James Hay Partnership, reinforcing relationships with over 58,000 individual clients who trust them with more than £26 billion worth of pension and investment savings is critical.

To help encourage this loyalty we developed an internal campaign that literally puts James Hay employees in their investors’ shoes.

Through a series of installations based on investor profiles placed throughout their offices we helped ensure that staff could empathise with clients to encourage their trust for the long-term.

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For 150 years, investment companies have adapted to the world around them with one simple vision: to help investors meet their financial needs.

To celebrate this anniversary we were asked by the Association of Investment Companies to create a logo that could work alongside their own identity, as well as help promote their involvement in – and endorsement of – this remarkable celebration.

When Aberdeen Asset Management and Standard Life Investments merged they became the largest active manager in the UK and second largest in Europe.

Offering ‘truly global asset management’, we created a typographic and message driven campaign providing audiences with headlines highlighting the benefits of their joint offer.

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We, of course, also love branding and the Ramones took the look of a band to another level. When other bands have constantly reinvented themselves, the Ramones stayed true to their ultimate Rock‘n’Roll look.

When we came across a photograph of them by the great Jill Furmanovsky on Rockarchive, playing at the Roundhouse back in 1976, we had to get a copy. It’s now on our wall acting as an inspiration to all interns that pass through the studio.

This month sees Aberdeen Asset Management release the latest in a series of fun and informative guides and animations, produced by Kino, called ‘The Fables of Fixed Income’.

For the animation we recruited Sir Michael Gambon to lend his instantly recognisable voice to a series of six fables, sharing a little wisdom about the potential pitfalls of bond investing. Once again we would like to thank John Devolle and Animade for bringing their artistic talents to this project.