Creating the rulebook

We have recently been working with Chelsea Football Club, creating brand guidelines and implementing their look and feel across both print and digital marketing communications.

Their crest is a highly recognisable symbol. Less known is what sits behind it – the qualities and characteristics that make them different to any other football club or brand.

As a result, we have found ourselves tweaking, refining and crafting assets that make up the brand identity, and providing users with a complete and in-depth overview of the Chelsea Football Club brand.

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