Bringing sponsorship to the fore

The Aberdeen Standard Investments Scottish Open headed to The Renaissance Club in North Berwick this year, for the 37th staging of the event.

Many of the world’s best golfers, including Rickie Fowler, Matt Kuchar, Rory McIlroy and Justin Thomas, all descend on Scotland looking to end the week crowned ASI Scottish Open champion.

Bernd Wiesberger eventually won the title to secure a sixth European Tour title after beating Benjamin Hebert in a nail-biting play-off.

The strong and successful branding of events such as the Scottish Open is seen as key to building the global prominence of Aberdeen Standard Investments.