Big shoes to fill

For leading wealth managers James Hay Partnership, reinforcing relationships with over 58,000 individual clients who trust them with more than £26 billion worth of pension and investment savings is critical.

To help encourage this loyalty we developed an internal campaign that literally puts James Hay employees in their investors’ shoes.

Through a series of installations based on investor profiles placed throughout their offices we helped ensure that staff could empathise with clients to encourage their trust for the long-term.

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